THere’s NEver Been a Crispier Series

Soggy delivery fries are a total bummer. Luckily, there’s SureCrisp®. And after launching a successful “Go the Distance” campaign, McCain Foods® wanted to reach restaurant chefs, owners, and operators in unexpected ways on the channels they love to surf.

This one-of-a-kind series invited a celebrity chef, culinary scientist, and spud-lovin’ foody on a journey to deliver surprise fries to unexpecting recipients at iconic Chicago locations. Check out the cutdown above or more episodes below.

FUll-Length episodes

Creating short-form video content for Instagram, TikTok, YouTube, LinkedIn, and others started by creating three core episodes.

SHORT-FORM VIDEO CONTENT

From YouTube Shorts to Instagram Reels and everything in between, these videos were made to be versatile, thumb-scroll-stopping content. Here’s a few of those cutdowns.

Delivered Ep. 2 ("Jingle" Cutdown, Portrait)

Delivered Ep. 1 (0:30 Cutdown, Trailer, Portrait)

Delivered Ep. 2 ("Fast Fry Transit" Cutdown, Landscape)

Delivered Ep. 2 ("Crispy Matters", Portrait)

Delivered Ep. 2 (0:90 "Fun Forward" Cutdown, Portrait)