Creating A NEW WAY TO CELEBRATE National French Fry Day

McCain Foods®, provider of 1 out of 4 fries in the United States, has a can’t-miss holiday every year: National French Fry Day. But as it becomes more popular, social feeds are more saturated in fluff. McCain needed a whole new way to break through on this crispiest of holidays, and that started by recognizing those folks behind the fries.

EVENT POSTS

Here's the final cut of the teaser for National French Fry Day.
Check out the IG post here.

Here's the final cut of the post that went live on National French Fry Day.
Check out the IG post here.

SOCiAL TOOLKIT & Extras

Social posts and other expressions let others celebrate their Service Superstars (the folks behind the fries) on National French Fry Day.

DEDICATED WEBSITE

This site was the hub for all the National French Fry Day activations, including The World's Crispiest Boquet feature, a social toolkit, menu concepts, and even a shareable Spotif(r)y Playlist.

AWARDS

Global Ace Awards – GOLD, Influencer Campaign
Global Ace Awards – GOLD, Social Media Campaign
FAB (Food and Beverage) International Award – SILVER, PR for Savory Foods
Elevation Awards – SILVER, Best Use of Social Media
PR News Digital Awards – HONORABLE MENTION, Micro Influencer Campaign
NAMA National Awards – MERIT, Influencers Activation Directed to Consumers